About Lori Potts
Six years ago, I was burnt out, underpaid, overlooked, and working in a toxic culture that made me feel like I had to be someone else just to survive. I did everything "right" — and it still wasn't working.
Then I got fired at the start of COVID. That moment changed everything.
I stopped trying to fit broken systems and started building something better — for myself, and for the women I now coach.
What I Help You Do
Whether it's your career, your relationships, or your sense of self — people-pleasing shows up everywhere. I help women:
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Stop shrinking and start communicating with real confidence
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Set boundaries without guilt or fear of losing relationships
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Break free from burnout and reconnect with who they actually are
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Advance in their careers without becoming someone they're not
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Trust themselves — in the workplace and in life
My coaching is grounded in science: psychology, neuroscience, communication theory, and behavioral research — not generic advice or just on what feels good.
The Results...
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100+ lives and careers transformed
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88% of job search clients land interviews within 3 months
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Clients report lasting confidence, better relationships, promotions, and raises
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Corporate Trainer for Meta (Facebook)
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TEDx & keynote speaker coach
You don't need to become less yourself to be respected and fulfilled. You just need the right tools.
